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The craft beer fridge is one of the most brutally oversaturated retail environments on earth. For brand managers and category leads, the daily challenge is simple: how do you prevent an exceptional liquid from disappearing behind a wall of loud, trend-chasing graphic noise?

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Ask a senior brand director about a radical design shift of their product portfolio and you’ll usually see the shutters come down. But being bold isn’t always a risk…

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Distinctive coastal storytelling and packaging designed to give brand custodians a project they can proudly showcase on stage.